Wedding Entertainment Blog

Today’s bride and groom are more conscious and discerning than ever about whom they will choose to be a part of their wedding. This is likely due to a combination of economic challenges and the ability to learn and gather better information via the Internet.

 One fine day a particularly discerning bride asked me a very simple and yet very intelligent question: “With so many DJs and entertainers available why should I choose Weddings of Distinction for my wedding?”

 It seemed like a very simple and straightforward question. I thought about it for a moment desiring to give her a very straightforward and simple answer. After all, it was a very legitimate question and she certainly deserved an answer.

 I thought about all of the things that make my particular service special and unique, and yet as I scrolled through a mental list of all those things with a full and clear understanding of how my service will benefit her wedding, I began to realize just how difficult it was going to be to share what I knew about creating fun and entertaining weddings, in a single concise statement.

 Since I have entertained at literally hundreds of weddings since 1988 I could very simply say to the bride that I have experience. But then I thought… does my telling her that I have experience really convey a clear and concise understanding of how my experience will make her wedding experience better? Probably not!

 So then the thought occurred to me that I need to share with her something tangible that she could see and hear. Typically, most DJs will show up at an event with low end gear that they can fit in the back of their car or minivan, whereas I have a huge box truck packed with the latest and greatest concert quality gear. Yes I thought, this was one really huge difference between myself and probably any other DJ.

 So I asked her to follow me to my studio where I then gave her an audio and visual demonstration.  She was very impressed and overwhelmed by what she saw and heard, but then she asked… “This is absolutely amazing, but is this high level of quality equipment and performance really necessary for my wedding to be a success?”

 It is important to be honest, so I thought about it for a moment then said…” honestly, your wedding can still be a success without having this level of quality and performance, however, I feel your wedding deserves my very best, and this is just an indication of my level of commitment to the success of your event”.

 Her response…”Thank you, that’s what I really needed to know, now tell me how you’re going to make my wedding FUN!”

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